Reaching out to customers, listening to their feedback, and building community are core responsibilities of the position. From providing swift customer service to rolling out ad campaigns, the role of social media manager isn’t something to pass off to an intern or treat as an afterthought. You want someone who can make to do lists, and communicate effectively with the rest of the team. A social media manager must have authority. It means doing whatever it takes to get the job done. Stay in the know on Sysomos news and read our thoughts on all things social media, Events Your ideal social media manager should also be keeping a swipe file with information that will help them get things done. Closely examine their social media profiles. If you’re a business owner, you already know your brand should have a presence on social media. Professional Services Is that something even worth paying for, or should you do it yourself? All rights reserved. This is why a social media manager … What are the two most important metrics we should be measuring, and why? Sysomos is now Meltwater Social© 2007-2019 Sysomos. Your social media manager should be collecting images to use for inspiration, creating templates in Canva to make social media image creation easier on the fly, stock photos – and know where to go to get the best free ones – examples of social media posts that have done well, and more. They should tell you the social customer service environment requires the ability to resolve conflict, along with patience and empathy. With efficient use of content curation tools, it is reasonable to expect your social media manager to easily find stuff to share on all your social media networks. Engaging regularly with fans and followers is evidence that you’re there – you care – and you’re interested in having them as a customer. Other possible job titles include: online community manager, digital engagement specialist, and social media strategist. In the listing, outline what you’re looking for in a candidate – and include the platforms you expect them to use and be proficient with. Not only must they be able to stay on top of industry news and trends, but they must be able to research and identify quality content for curation. What’s the most important thing a social media manager should be doing? I hate to be Captain Obvious here, but just having a Facebook and Twitter account doesn’t mean you know social media. 1. A truly proficient social media manager and specialist must not only be technically proficient on social media platforms but also fully proficient at using social media to advance strategic business goals. Your social media content manager is likely to spend quite some … Social media managers are responsible for managing the social media accounts of businesses, celebrities, and other entrepreneurs. At its most basic level, social media is about connecting with other people. Here we’ve put together a summary of the skills that for the most part required for this position: 1. Content is the life blood of your social networks and what keeps your audience reading, engaging, and interacting with your brand. Have you ever hired a social media manager before? 1. influencer search engine, Engage and draw insights, Publish Share your thoughts in the comments below. There are many professionals and businesses out there these days that tout they are experts in the social media realm. If you're looking to hire an intern, then he or she will probably not have a lot of work examples. Enhance your customer service to drive brand health and influencer search engine, Enhance your customer service to drive brand health and How to train a new social media manager Effective social media management is a hybrid of marketing, public relations, customer service, and data analysis. Social media managers are often called the “voice of the company.” Engaging an audience through simple, short messaging is a valuable skill for any marketer. There are plenty of social media management tools out there to help make the job easier, but it can still be overwhelming to manage social media effectively. There’s a lot of room for wasted time, which means you’re paying for the manager to get distracted, to focus on things that aren’t necessarily the most important tasks, and so on. Description: We need a skilled social media pro to help drive organic traffic to our website. A solid answer would be monitoring and/or listening to the audience within the brand’s social channels. Many social media managers work for multiple clients at a time if they’re self-employed. Turn your social media expertise into a profit engine, Research & Insights The first trait is an obvious one. To understand why a given marketing campaign is connecting with your audience, it helps to have a little emotional intelligence. Basically, this person takes care of your social media (be it on Facebook, Instagram, Twitter, LikedIn, Pinterest, etc.) For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. The аnѕwеr to thiѕ question iѕ vital bесаuѕе mаnу ѕосiаl media managers dо nоt understand SEO рrinсiрlеѕ аnd thiѕ саn cause a hugе conflict if thе роѕtѕ аnd соntеnt they аrе роѕting are affecting SEO аnd vice-versa. As such, they should know which platforms you should focus on and why. They should be able to spot promising social media platforms and be able to get on on the ground floor. Just because someone is organized doesn’t always mean they know what should be done first, and what’s the most important thing to accomplish before the end of the day, the end of the week, the month, or the quarter. A social media manager may often be working on their own without supervision, so a calm approach to any conversation, including conflict resolution, should be in their wheelhouse. A social media manager is the voice of a brand online. If you’re about to hire a social media manager, here are a few qualities you should look for to ensure that you’ll only be working with one of the best: Good writer – While your social media manager would be writing for an informal medium, it doesn’t mean he/she doesn’t have to be skilled or… There’s no need to reinvent the wheel. You may want to track different goals for different networks, or even different uses for each network. 4. If you’ve decided it’s time to hire a social media manager, not just any person will do. Before you consider hiring a social media manager (SMM), and really before you put too much time into doing it yourself, one … Eric is an SEO virtuoso who helps businesses revolutionize their online marketing efforts. It means knowing how to use social listening tools like Google Alerts and Mention to see what your audience is saying, and knowing how to respond appropriately. After you’ve let them see your social accounts and told them what your goals are, they should be willing to provide some kind of strategy to show you how they will help you achieve those goals. It takes a special mix of skills and personality traits to do this job well. Your social media manager should be collecting images to use for inspiration, creating templates in Canva to make social media image creation easier on the fly, stock photos – and know where to go to get the best free ones – examples of social media posts that have done well, and more. 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