DETERMINANTS OF CONSUMER BEHAVIOUR OR FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR: 10. It attempts to understand the buyer decision making process both individually & in groups. Factors affecting Consumer Behavior 2. Consumer behaviour 1. The Various Cultural and Social Factors that affect the decision making process for a consumer are:. Occupation Income Education Wealth Most basic cause of a person's wants and behavior. Factors Affecting Consumer Behavior By Asifo Shah. SocialFactors • Reference groups • Family • … 173-176) • Group of people with shared value systems based on common life experiences and situations • Represent important market segments e.g., Hispanic, African-American, Asian-American; Culture (pp. The impact of reference groups varies across products and brands. – Reference groups are either Membership Group. ... Social factors also impact the buying behavior of consumers. CONSUMER BEHAVIOUR 2. Culture; Sub-culture; Social Class; Reference Group Opinion Leaders Family (1) Culture refers to the way of living of a group of people.It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by humans as members of a group. Factors Affecting Consumer Behavior: Culture : Factors Affecting Consumer Behavior: Culture Social Class People within a social class tend to exhibit similar buying behavior. Reference groups have potential in forming a person attitude or behavior. Social factors• Members of a society have an influence on consumer’s buying decisions.• We need to address the influence of reference group, family, roles and status of a person in a society on consumer buying decision.a) Reference group - Groups in society with which a person interacts.- 172-173) • The most basic cause of a person's wants and behavior. 2.consumer behavior and factors affecting consumer behavior Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. Factors affecting consumer behavior 1. (Durmaz and Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. Consumer Behavior Assignment Help By No1AssignmentHelp.Com - Consumer Behavior is a subject in an MBA that deals with the behavioral psychology of consumers. Aspirational Group. Dissociate Group. ... One out of eight couple married through O social media site, People are so addict of this that they use to O tweet while in the washroom. The consumer behavior assignment plays an essential role in understanding the consumer's needs and the factors that affect their behavior. The important social factors are: reference groups, family, role and status. Consumer Behaviour Consumer Behavior is the study of when, why, how and where people do or do not buy a product. It basically depends on the psychology of the consumer. Reference Groups. 5 Factors Affecting Consumer Behavior: Subculture (pp. Characteristics Affecting Consumer Behavior Cultural Factors • Buyer’s culture • Buyer’s subculture • Buyer’s social class 4. Cultural Factors, Sosial Factors, Personal Factors, Physicological Factors Characteristics Affecting Consumer Behavior 3. 1, Personal income: One's income is the reward for one's economic efforts.
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