The best social media managers are people who thoroughly enjoy social media and participate on social media on a personal level. Differentiation is one of the biggest challenges for brands in the saturated social media space. Every good social media manager is a great writer. His advice to survive in this role: use social media marketing software, and read up on everything marketing related, from SEO to graphic design, website design and backlink campaigns, Google Adwords, WordPress, and Facebook Ads. Having public speaking skills will help you to present your ideas, interview guests, answer impromptu questions, and chat with your followers in real-time. Plan and oversee all paid social campaigns, including partnerships with influencers. The term, ‘Analytics’, is used quite broadly here, referring to both social media metrics (e.g. If you want to see our awesome Social Media Manager, Brian Peters, in action, you can find his live videos here. Apart from paid advertising, you might have to pay for things like a social media management tool, designs, images, or courses to improve yourself. A social media manager should be the guiding light in your business when it comes to measuring your performance across various social channels. Make a list of companies and brands that you admire and would love to work for, and keep an eye on their career pages. Published Nov. 13, 2019 by Social Media Content Manager … The best social media managers can do their work poolside with their smartphones! “My side hustle blog is ultimately what got me recognized and how I landed a full-time social media manager position,” said Henry, who recommends also showing analytics for your personal blog and accounts. Comment by Pragnya Jain on Jan. 22, 2019 at 12:15 am. While you might not need to be proficient in every single area mentioned above, being good at a few of them would make you a great social media manager and a valuable asset to your company. The social media managers we talked to have backgrounds in everything from political science to fashion design, psychology to pharmaceutical sales. You will need good … Share your experience in the comments, or connect with me on Twitter! Social media channels come and go, so it’s important to stay informed and stay flexible. Marketing coordinator Drew Henry landed his past social media role not because of his experience managing PR and social media for several restaurants but because of a lifestyle blog he launched with friends. How to Become a Self-Employed Social Media Manager in 4 Steps 1. 7 skills top social media managers share 1. For example, if your goal is to drive traffic from social media channels to your website and drive sales, being able to attribute traffic and conversions back to channels and even certain posts will help your team to understand what content is helping you to achieve your goals. You’ll get valuable, high-profile experience, and the organization will benefit from you amplifying their message. Knowing the what allows you to spot trends and try to repeat past successes; knowing the why enables you to understand the underlying causes for those trends in order to try and create future successes. “You learn a lot down there at the bottom of the food chain, and if you’re not quite sure what you want to do it gives you invaluable experience,” said Mallett, who even took a pay cut along the way. But there’s a difference between live communication and digital communication, and the life of a social media manager can be, ironically, solitary at times. “Bottom line: if you don’t have work to show and aren’t at the forefront of social media yourself, you aren’t going to get hired … You may think a personal blog should stay off of a resume, but in this case it only enhances it.”. But before we dive in, I quickly wanted to share some of my learnings about the difference between skills and traits. “If you can’t work with 10 tabs open in three different windows, with multiple monitors, this job isn’t for you.”. According to Glassdoo r, social media managers earn an average salary of $47,000 in the U.S. … Community engagement is quite similar in many ways. When you discover something new or spot a trend, being able to quickly adapt to it can keep you ahead of the curve. That knowledge is crucial to this industry.”. 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