The new name is awaiting regulatory approvals and we expect to change the name in the next few months,” Hindustan Unilever Ltd (HUL) said in a statement. The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name. so happy to see indian companies make a change in aspects that bring negative connotations to darker skin tones! Unfortunately, changing the name of the brand fails to address any of this. With up to 70% market share, Fair & Lovely has dominated the skin-lightening industry in India. Here we are going to discuss the reasons Why Fair And Lovely Name Change. another Twitter user asked. While there is no direct reference or credit to her petition in the explanation Unilever gave, while changing the name, she is one of the thousands of women who have challenged the notion of beauty being about skin colour. of reality are such that calling a duck a “squirrel” does not necessarily make it so. The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name. “In the light of Black Lives Matter, look at what is happening. Bipasha Basu, Abhay Deol laud Fair and Lovely name change Hindustan Unilever Limited is dropping the word ‘Fair’ from the name of the cream Published: June 26, 2020 17:13 IANS In order to feel worthy. The new name of … hide caption. After Announcing Name Change, Fair & Lovely Now ‘Glow & Lovely’ In a statement, the company said that the product will be available in India in the next few months. As of 2017, the skin lightening industry was worth somewhere around $4.8 billion USD globally, with most of the market being supported by the middle class in East Asia, according to the Guardian. Fair & Lovely New Name: The men’s range of Glow & Lovely will be called ‘Glow & Handsome’, HUL says. Yami Gautam and Chetna. The new name reflects the progressive changes we have been making to the brand over the years and our ongoing evolution to celebrate the … When Unilever announces plans to rename its infamous Fair & Lovely skincare brand, in response to years upon years of backlash over its notorious skin-lightening products, all amid the literal riots and protests against anti-Black racism and police brutality erupting across the globe, it’s hard not to think they’ve totally missed the point: changing the name of a thing does not change the thing itself. Using the words glow and brighten doesn't really change what the product was built for. by Anushika Srivastava The consumer goods company Unilever Limited will drop the word Fair from its global brand Fair and Lovely in the light of massive backlash around the world for the brand’s obsession with fair skin. It’s the fact that skin whitening products exist. In a News18 interview, the Hiran said, "They tried to sell us the idea that ONLY Fair is 'lovely'. It negatively impacts a person’s self-esteem from a very young age, warping their sense of self, as well as how they perceive others.”, All of this news comes on the heels of an Instagram post Unilever made in early June, in which it promised “to take action to create systemic change to address institutionalized racism and social injustice.”. fair & lovely is a cream that indians know alot about and use, so it’s really nice seeing the company wanting to change the “fair” part to include everybody ❤️ pic.twitter.com/LZikTOqDSq, "So happy to see Indian companies make a change in aspects that bring negative connotations to darker skin tones!," one person wrote on Twitter. As we wait with bated breath for the new name for Fair & Lovely to be announced, a few things seem obvious: One, it was a move suddenly dictated from London because it … 22-year-old Mumbai resident Chandana Hiran's online petition against HUL's 'Fair & Lovely' gained over 15,000 signatures in just two weeks. Or GTFO. As of 2017, the skin lightening industry was worth, And the desire for lighter skin exists far beyond those borders. ©2020 Verizon Media. Thousands of people had signed online petitions in recent weeks, accusing Unilever of promoting "anti-blackness" and calling on the company to halt production and marketing of its Fair & Lovely brand. On the heels of protests against anti-Black racism, the skin lightening brand is (kind of) addressing years of criticism. Unilever's name change follows a similar announcement last week by Johnson & Johnson … And the desire for lighter skin exists far beyond those borders. Those are racial stereotypes many find to be the opposite of fair. This statement, however, seems to belie the earlier iterations of Fair & Lovely products, which included shade guides on packaging. No word on what the new name will be. It will also remove the words “fair/fairness”, “white/whitening”, and “light/lightening” from its products’ packs and communication. The idea that having “white” skin is the highest of beauty standards is saying that all other skin tones are lesser. Magical thinking, at least on this planet, is still just that. and to believe it might amount to any material change is an exercise in delusion. HUL's Fair & Lovely renamed as 'Glow & Lovely' pic.twitter.com/SNhynkYeVz — BTVI Live (@BTVI) July 2, 2020 Even the men's range of the product will be renamed as Glow and Handsome. “This product has built upon, perpetuated and benefited from internalized racism and promotes anti-blackness sentiments amongst all its consumers,” one petition with over 13,000 signatures reads, just before demanding Unilever immediately cease production and marketing of Fair & Lovely products. Since then, girls and women of all ages have bought millions of these tubes in the hope of lightening their skin. Over the last decade, several of the brand’s commercials across South Asia have been banned and categorically condemned, with many depicting darker-skinned women as inferior and less desirable than fairer-skinned women. Check the complete profile of both these girls. It did not specify what the new name would be. Fair and Lovely is HUL’s flagship skincare product and reportedly generates $560 million in annual sales. In 2020, Hindustan Unilever announced the rebranding of its flagship brand Fair & Lovely. The company says the change will happen "in the next few months," and will affect Fair & Lovely products sold across Asia. On social media, some are cheering the name change. Some users on Twitter have applauded the efforts but for others, it was so little so late. Part of HuffPost News. Apparently, none of these dangerous ingredients can be found in Fair & Lovely, but Norway still banned two of the company’s creams when it found traces of mercury and hydroquinone in them; the company suggested those banned creams were just counterfeits. We all know, that even with the name change, “Glow and Lovely” is still a fairness cream. Why Fair And Lovely Name Change- HUL shortly renamed the brand Fair and Lovely to 'Glow & Lovely'. Bipasha Basu Traces 'fairness Stigma' Back To Childhood, Lauds 'Fair & Lovely' Rebranding. The truth is, these waters run deep. While the attempt is fair (no pun intended), is it really enough? Since the name has been changed, the question arises Why Fair And Lovely Name Change? The company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’. In its statement, Unilever said the brand "has never been, and is not, a skin bleaching product." “The brand has never been and is not a bleaching product,” it added in a statement. Hindustan Unilever Ltd (HUL), the brand’s owner, recently announced that it will be rebranding Fair and Lovely by removing the word ‘fair’ from its brand name, and renaming the product as ‘Glow and Lovely’. The company took pains to clarify that it had already pledged more than $1 million to date “to organizations and activists working for social justice and racial equality,” and that it would continue to march toward whatever moral project it had set out for itself in light of social upheaval. When Unilever announces plans to rename its infamous Fair & Lovely skincare brand, in response to years upon, This statement, however, seems to belie the earlier iterations of Fair & Lovely products, which included, “This product has built upon, perpetuated and benefited from internalized racism and promotes anti-blackness sentiments amongst all its consumers,”, Fair & Lovely has long been Public Enemy Number One in an impassioned conversation about skin bleaching and its irrevocable relationship to colourism and internalized racism. The brand name change is subject to regulatory approvals, the company said in a filing to the exchanges. The beauty label, made by Unilever, has faced criticism for years and recently a … I filed a petition against Fair & Lovely, demanding they change their narrative … The new name, which is reportedly undisclosed, is awaiting regulatory approvals. The brand's TV commercials feature Bollywood stars and equate pale, fair skin with beauty and success. Sign up to get the best in wellness, relationships, royals, food and more on Wednesdays and Sundays. Magical thinking, at least on this planet, is still just that, and to believe it might amount to any material change is an exercise in delusion. The company also acknowledged that, in the past, it played up “the benefits of fairness, whitening and skin lightening” through its marketing techniques, that its branding has historically suggested “a singular ideal of beauty” and that it would now, instead, as a means of atonement, choose to emphasize “glow, even tone, skin clarity and radiance.”. Read on and get to know the main points and reasons for the change in the name and know Why Fair And Lovely Name Change. Facial lightening brand Fair & Lovely has announced it will be changing its name ‘to be more inclusive’. Kuni Takahashi/Bloomberg via Getty Images. With up to 70% market share, Fair & Lovely has dominated the skin-lightening industry in India. Unilever's name change follows a similar announcement last week by Johnson & Johnson that it's discontinuing two of its skin-lightening product lines. those banned creams were just counterfeits. ALMOST FIVE decades after it patented the name Fair & Lovely, Hindustan Unilever Ltd (HUL), the Indian arm of the global conglomerate, announced Thursday that it will move towards a “more inclusive vision of beauty” — by dropping the word “Fair” and changing the brand name. These products have a cult following in the Caribbean, too, and, Apparently, none of these dangerous ingredients can be found in Fair & Lovely, but. It will have the same ingredients as “Fair and Lovely”, and it’ll have the same job as it did before. A post shared by Unilever Global #StaySafe (@unilever) on Jun 3, 2020 at 2:33pm PDT, Fair & Lovely has long been Public Enemy Number One in an impassioned conversation about skin bleaching and its irrevocable relationship to colourism and internalized racism. 'Fair & lovely' to be rebranded dropping the word 'fair'. "We recognise that the use of the words 'fair,' 'white' and 'light' suggest a singular ideal of beauty that we don't think is right," Sunny Jain, president of the company's beauty & personal care division, said in a statement. And calls from the public to ban the products entirely have also gone unanswered. But it acknowledged that last year, it removed "shade guides" from its packaging in India. Nandita Das Expresses Her Thoughts On MNCs Dropping The Word 'fair', Calls It A … And the other: “Fair & Lovely tells us that there is something wrong with our color, that we have to be light in order to feel beautiful. In an investigation from February of this year, CBC Marketplace found some skin lightening products sold right here in Canada contain “alarming levels” of toxic ingredients, like hydroquinone and mercury — possible carcinogens that, if you use them for long enough, can cause severe skin issues (burning, discolouration, rashes, scarring, ochronosis, skin cancer, etc.). Fair & Lovely the long-in-use cosmetic cream for women claiming to lighten the skin complexion has dropped ‘Fair’ from its brand name. "Really nice seeing the company wanting to change the 'fair' part to include everybody.". Previously called Fair & Lovely, we changed our brand name to Glow & Lovely to embrace a more inclusive vision of beauty. Kuni Takahashi/Bloomberg via Getty Images The problem is these products are often unsafe to use. That didn’t sit well with Emami, which recently rebranded its men’s grooming range as ‘ Emami Glow & Handsome’. Bollywood’s prominent actresses, many of … UPDATE - July 2, 2020: Unilever has announced it will change the product name to “Glow & Lovely.”. Hi Tina, our new brand name is evolving to reflect an inclusive vision of beauty that celebrates all skin. Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. Generations of South Asians have grown up with grocery aisles full of Fair & Lovely skin-lightening products. The product does not contain any skin lightening ingredients like hydroquinone or bleach. After years of anti-colorism petitions and protests against racial prejudice, HUL has said that it wants to make its skin care portfolio more “inclusive” and celebrate “a more diverse portrayal of beauty.” (Hence the once-viral hashtag, Over the last decade, several of the brand’s commercials across South Asia, The truth is, these waters run deep. Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. one petition with over 13,000 signatures reads, A post shared by Unilever Global #StaySafe (@unilever), somewhere around $4.8 billion USD globally, Norway still banned two of the company’s creams. A ‘Fair & Lovely’ Name Change Totally Misses The Point, Critics Say UPDATE - July 2, 2020: Unilever has announced it will change the product … And two Change.org petitions have a much more pointed take on the matter, and their perspectives suggest an IG post and a name change will amount to little more than — pardon the pun — a cosmetic shift. Its manufacturer, Unilever, said Thursday that it's dropping the word "fair" from the Fair & Lovely brand name – and also eliminating any references to the cream's whitening or lightening affects. The company plans to instead emphasize the product's aim of creating "glow, even tone, skin clarity and radiance," it said. The new name currently awaits regulatory approvals and will be available in the market with a new name soon. FMCG giant Hindustan Unilever has dropped the name ‘Fair’ from its (in)famous skin-whitening cream ‘Fair and Lovely’. "Using the words 'glow' and 'brighten' doesn't really change what the product was built for.". The laws of reality are such that calling a duck a “squirrel” does not necessarily make it so. (Hence the once-viral hashtag #unfairandlovely, a campaign against the colourism associated with the product.). My two cents: Why dropping 'Fair' from Fair & Lovely is a great beginning In arranged marriages, it's often your beautiful pictures that will ensure you get the best groom. These were color charts – like paint swatches – that allowed customers to chart the lightening of their skin. So. (UN, ULVR.L, UL) Thursday announced its plans to change the name of Fair & Lovely brand, which is sold across Asia, in the next few months and would end references to … Model Nayanika Chatterjee, dusky, confident and successful, is happy that the product’s name has now changed, but remains cautious about assuming a change of heart on the part of the company. On Thursday, the company announced it would be removing the word “fair” from the brand’s name, in order to pivot toward “a more inclusive vision of beauty.” Fair & Lovely, which is mostly sold in South Asia, will become, very plainly, “& Lovely,” or maybe just “Lovely,” or anyway some other name that doesn’t employ the word “Fair,” as though that might make the whole situation more so (fair, that is). For Fair & Lovely to change its name is a start, but is not enough for many consumers. Write a corporate-speak apology like you do so well, and pull the plug on the product. As the reason for the rebuke from the people, Unilever has decided that it will change the name from ‘Fair & Lovely’ to ‘Glow & Lovely’.
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